Our company is deeply rooted in its Swedish heritage, embodied by a culture defined by simplicity and practicality. Like
many of our neighbours here in Scandinavia, we believe in a less-means-more approach, embracing minimalism in our
designs and the products we offer our customers. To us, simplicity is not the same as a lack of sophistication or
proficiency; simplicity means functional, discreet, concise – giving you everything you need without the things you
don’t.
We are proud of the steps that Sweden has taken as a nation to help fight climate change and protect the world’s
environment, many of which serve as guiding principles for our own approach to business. We have taken actions to
significantly reduce the amount of plastics and non-recyclable materials that go into our packaging, including using an
innovative cardboard box design that increases recyclability by minimizing the amount of printing on the box. Through
our product designs, we are also reducing the long-term environmental impact of our luminaires with the use of high
energy-efficiency LED lights, and by building products that last, with all our products backed up by a guaranteed
warranty.